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Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, by Charles Marsh, David W. Guth, Bonnie Poovey Short
PDF Ebook Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, by Charles Marsh, David W. Guth, Bonnie Poovey Short
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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
- Sales Rank: #264768 in Books
- Published on: 2011-07-20
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.80" l, .95 pounds
- Binding: Paperback
- 272 pages
Review
Reviews
"This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students."
- Marguerite Newcomb, University of Texas - San Antonio
"I rarely recommend that a student keep a textbook after class is over ― this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job."
-Michael Quinn, University of South Carolina
About the Author
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.
David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.
Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Love this book!!
By Joslin
I got the Kindle version of this book. The ONLY reason why I would hesitate on giving this 5 stars is, it is difficult to use in the classroom setting because the Kindle version does not include page numbers, however it is not difficult by any means to navigate this book as long as you know the chapter/section you should be studying from.
The book is a very simple structure to read: It gives an overview, the format and examples for every type of media writing included (everything from news releases to pitches to media kits). This book includes several graphics for examples of the different types of writing and formatting of documents and types of media which makes it that much simpler to understand.
I would say, if navigating books on your Kindle is easy for you, buy the Kindle version as it is much cheaper and instant gratification. If you have trouble with eBooks, the print format is set up the exact same way as the Kindle version book, so there is no difference aside from the print version has page numbers and the print version can be more expensive. However, it seems the Kindle version is now the same price as the print version, as I paid $32 for my Kindle version in Jan 2012 for this book, and it is now $82.50 in March 2012.
One side note: The two previous editions of this book are exactly the same as this one aside from one chapter one social media, so if money is an issue, I'd say buy used or an older version.
Straight from the words of a college student, yo.
1 of 1 people found the following review helpful.
Go-To Source for Public Relations Writing!
By Caitlin Young
A lot of the books that I have to buy for my classes feel like they say the same basic things. Most of what I feel I've learned in the past has come from lectures, not the books, so I've had no problem trading in the books at the end of the semester.
This book is a God send, though. It is everything that Ad/PR students and professionals need. It talks you through essentially every kind of material you could ever need to write. They provide completed examples as reference and make it actually impossible to mess up by talking you through each step and section.
This book is undoubtedly a fantastic reference that I would recommend to anyone interested in Ad/PR. It is definitely not just a textbook - it's a lifesaver!
2 of 2 people found the following review helpful.
Strategic Writing: Multimedia Writing for Advertising, Public Relations and More (3rd Edition)
By tdsgn
This is a great book, and I give it two thumbs up that it's available on Kindle. My only complaint to the kindle version is it does not provide the page numbers. I was difficult when the professor and the book itself referenced page numbers, there was no way of knowing where to go. I ended up renting the hard copy because of the page number issue in order to keep up =(. If the e-book/Kindle version contained the page numbers it would be perfect.
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